TRUQ

TRUQ insights

Research and guides, with numbers.

Original data and practical guides for business owners in Erbil and across Iraq. Every article states its answer up front and its sources at the bottom. The foundation is our own field research: 350 Erbil businesses sampled in July 2026.

We checked 350 Erbil businesses. 81% are not online.

The original TRUQ study. 350 businesses across 7 categories: 81% have no website link on Google, 11% have a real website, 29% have claimed their Google listing. Free to cite.

Research · July 2026 · 4 min read

How much does a website cost in Iraq? 2026 prices

A business website costs $600 to $1,600 as a one-time fixed price, plus $30 a month to run. What each price includes, what changes it, and the questions to ask before paying.

Guide · July 2026 · 3 min read

How to get found on Google in Erbil: 5 steps

Four of the five steps are free. Claim your Google listing, complete it, link a real website, collect reviews, keep your details identical everywhere. With the data on why 81% stay invisible.

Guide · July 2026 · 4 min read

Is Instagram enough for a business in Iraq?

No. Instagram reaches followers, a website reaches searchers. 8% of sampled Erbil businesses list social media as their website, and it costs them the customers who search.

Guide · July 2026 · 3 min read

How AI picks which Erbil businesses to recommend

AI assistants recommend the businesses they can read: real websites and claimed listings. 81% of sampled Erbil businesses are invisible to them. How to be in the answer.

Guide · July 2026 · 4 min read

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